PARTⅠ
Popular culture as soft power…39
1 Soft power and the Korean Wave…41
2 The Korean Wave as a powerful agent: hidden stories from a North Korean defector…54
3 Popular culture in transitional societies: an Eastern European perspective…67
PARTⅡ
Circulation of meaning…81
4 Black markets, red states: media piracy in China and the Korean Wave in North Korea…83
5 The Korean Wave: a pull factor for North Korean migration…96
6 Hallyu in the South, hunger in the North: alternative imaginnings of what life could be…109
7 South Korean media reception and youth culture in North Korea…120
PARTⅢ
Contesting voices…133
8 Other as brother of lover: North Koreans in South Korean visual media…135
9 Discursive construction of Hallyu-in-North Korea in South Korean new media…149
10 Webtoon and intimacy: reception of North Koreab defector's survival narratives…162
11 Revealing voices? North Korean males and the South Korean mediascape…176
